Should Pompeii have a Theme Park?

You might have heard me on BBCRadioFour recently, arguing for an historical theme park version of Pompeii to be built near the site. Why on earth should we do such a thing? Here are ten reasons I think it would be a great idea.

1. To preserve the ruins
Two to three million tourists pass through Pompeii every year. It is wonderful that there is such an interest in ancient history, but the sheer volume of people is slowly but surely destroying the remains, especially mosaics and frescoes. After my interview, someone tweeted this: thought your theme park idea interesting on BBCr4today - but would people visit theme-park and abandon Pompeii? My answer was: Yes! Only the keenest would visit the real Pompeii & it would ease wear & tear. By making our "Living Pompeii" more attractive to young, fun-loving and casual tourists it would make space in the real ruins for scholars, students and super keen tourists. They could in theory visit one or the other, or both.

2. To let visitors SEE ancient Pompeii

re-enactor girl rides horse at Archeon

When I say "Theme Park" I do not mean Disneyland (though there's plenty right with Disneyland) but something more like Archeon, the wondeful Dutch Historical Theme Park near Amsterdam. They have three periods: Prehistorical, Medieval and Roman, and all three are brilliantly reproduced. They aren't just fronts, but buildings you can walk into and look around, e.g. the baths, an arena for gladiatorial combat and a roman style villa. For Pompeii we could replicate one of the most famous streets, the Via dell'Abbondanza, with election graffiti, frescoes, shop signs, and upper stories as well as ground floors. Fountains would bubble and some could overflow, showing tourists why the famous stepping stones existed in such a dry climate!

3. To let visitors TOUCH ancient Pompeii. 

"Vespasian" & "Lupus"

"Don't touch!" is a refrain often heard on archaeological sites, and quite right. (I was at unpoliced Herculaneum a few years ago and kids were swinging on the columns) But what if kids were allowed or even encouraged to touch bronze statues, marble facing, iron gates, frescoed walls, granite paving stones? What if they could dip their hands in full fountains or stroke hand woven rugs for sale? What if they could recline in a litter, the comfortable means of transportation for lazy rich people?


4. To let visitors TASTE ancient Pompeii

illustration from brochure of now defunct Magna Roma

Food, glorious food! Ancient Romans loved street snacks: chickpea pancakes, spicy sausages wrapped in vine leaves, pistachio nuts in papyrus cones. (You can still buy roast chestnuts in paper cones by the Spanish Steps). So why not have a caupona or two? Or three? You can serve authentic Roman fast food to the tourists. We could start a new craze for the favourite drink of the Roman Legionary. Posca is vinegar-tinted water. It is extremely refreshing and the vinegar kills most bacteria, so it's healthy.  For a few years there existed in Rome a restaurant called Magna Roma. Run by a retired Etruscologist, it served "authentic ancient food". Nothing revolting like fried sows' nipples or stuffed dormice, but unusual meals like a gustatio of small fishes formed of chopped chicken liver and served on "lettuce waves" (the Romans loved presenting one food as another) followed by sea-bass in oenogarum sauce with plums and carraway seeds and finished off with a mensa secunda of celery poached in honey. No forks. Only spoons, knives, fingers and napkins. This could be a proper sit down restaurant like Magna Roma, which failed due to a combination of bad publicity and poor location.

5. To let visitors SMELL ancient Pompeii

a priest examines the omens

Dare I suggest that toilets at our replica Pompeii be like the ancient foricae from the Roman world? If so, tourists would enter through a revolving wooden door and find themselves in an airy room with a marble bench around three sides of the wall, with holes on top (for the obvious) and holes at the front (for the bottom-wiper sponge-stick) but no dividing walls and no doors so you sat right next to your friend and did what you had to do! Maybe there could be two versions of toilets in our replica Pompeii: the authentic Roman foricae and Roman-ish but private cubicles for the modest. Other smells could come from the food being cooked at cauponas and tabernas (see above). We could have authentic fullers, with people stamping wool in vats full of urine. Don't like that idea? How about this: gardens! Yes, we could plant fragrant gardens based on Pompeian templates. Thanks to modern archeology, we know exactly what plants they put in their inner gardens and orchards. Maybe the stalls could sell fruit in season: apricots, peaches, watermelon, apples, figs, olives, nuts, mulberries... That won't have changed in 2000 years.

6. To let visitors EXPERIENCE ancient Pompeii - It goes without saying that there will be gladiatorial combats. But what about a priest giving the morning or evening offering? A sale of slaves fresh off the boat? An orator defending a public case in the forum? The town crier announcing the time and various events in a big voice. A poetry reading? Even a more-or-less-realistic session at the baths!

7. To let visitors INTERACT with ancient Romans

a runaway slave

But who will be cooking the food, selling the goods, fighting the combats and reading the poetry, you ask. Re-enactors! In the world today there is a huge number of people who dress up as people from the past. These are men, women and children who leave their ordinary lives behind for a weekend or two per year to dress up in ancient garb and become someone else. Archeon theme park invites various re-enactment groups from all over Europe to come. They get room and board, but pay for their own travel and give their time for free. Each of them is an expert in their own field. As an historical author, I rely heavily on input from living history actors, as they like to call themselves. Some people think re-enactors should "get a life". I think re-enactors have at least two lives: their day-to-day life and their ancient alter-ego! I recently posted a POLL on my Facebook page, asking re-enactors why they gave up precious time to dress up and "inhabit" the past. The top three answers were 1. To learn more about their period, 2. To inspire children to study history, 3. To share their knowledge with others. All most commendable. It's great to stop and see how a mosaic-maker does it. Or watch a fresco-painter at work. Or ask a runaway slave what is branded on her forehead!

8. To let visitors TAKE AWAY SOUVENIRS from the replica Pompeii, not the original 

Instead of selling tacky souvenirs, the re-enactors and craftsmen could sell good quality replicas of real Roman artefacts. These could range from something as simple and cheap as a wax tablet and wooden stylus, to an amethyst signet ring carved with Castor and Pollux, the heavenly twins. Kids, teachers and researchers could by bronze strigils, styli, fibulae, hair pins and oil-lamps. They could buy rugs woven in the loom or mosaics made by hand. Imitation coins, jewelry, votive objects and tools all teach us more about the Romans. I adore replica artefacts and so do children at the schools I visit. There is something very powerful about handing a real object from the past, but a well-made imitation can be almost as inspiring. You can see my top twelve favourite replica artefacts HERE.

9. To channel casual tourists away from the fragile ruins.
I mentioned it above, but I want to say it again: with attractions such as the ones just listed, energetic school children and enthusiastic tourists would have a totally authentic immersive feel of Pompeii. They will then understand more about the actual remains when they see them. IF they see them. If they are happy with their ersatz experience, there is no need for them to drag around the real ruins. After a fun but exhausting day at replica Pompeii, only the keenest will want to visit the real site. And I think that is OK.

10. To fund more policing and preservation of the ancient site

author Caroline Lawrence tries out a litter at Archeon

In an ideal world, the "Pompeii Theme Park" would make a massive amount of money, just like Disneyland. It would have so much going for it from the start: a guaranteed volume of tourists, the fame, the fortune. This profit could then be channelled back to upkeep of the theme park but more importantly, to the real ruins themselves. One of the great things about a replica theme park is that it could also be hired out to film and documentary companies, like Empire Studios in Tunisia or Boyana Studios in Bulgaria, where the Roman Mysteries TV series was filmed. Also, you could have night-time events. One of my Twitter followers suggested semi-erotic adult night-time events with dancing girls and peeled grapes à la Up Pompeii or my favourite ancient Roman film, A Funny Thing Happened on the Way to the Forum. Brilliant!

And so, upon that note of peeled grapes and increased revenue for the real Pompeii, I rest my case.

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P.S. Five fascinating facts I learned from Prof. Andrew Wallace-Hadrill at our Pompeii Panel on Weds 27 July 2011.

1. Pompeii has been "preserved" in a variety of ways over the past century and a half. These methods of preservation reveal Pompeii's more recent past.

2. It is not the volume of tourist traffic that is hurting Pompeii most, it is the lack of roofing.

3. The sections of Pompeii which are closed to the public are often in worse condition than the heavily visited parts.

4. Some streets of Pompeii were destroyed by allied bombs in WWII. Prof. Wallace-Hadrill says one of these ruined streets could be rebuilt as an historical theme park and populated by re-enactors.

5. Any schemes we propose are theoretical anyway as we have no power to implement them. Pompeii's preservation lies in the hands of the Italian government.

Getty Villa in Malibu at dusk

P.S. Would anyone object if it looked like the Getty Villa? No, but they might not be happy if it ended up like the slightly scruffy Pharaonic Village in Cairo.